Food and beverage industry which is sub-branch of the service sector in Turkey is attracting the attention of foreign investors. It is continuously growing especially in the Turquoise Coast, Istanbul, Ankara and Izmir.
Turkey is an attractive country for restaurant investors with its rich culinary culture, regularly growing young population and touristic attractions.
Istanbul is the Capital of the Food and Drink Sector
Istanbul is a global city where numerous hotels and food and beverage venues exist in world standards. The food and beverage sector, which started in the 1990s and continues to grow today led to establishments of restaurants, cafes, bars or night clubs, which appeal to people from all walks of life.
Especially Istanbul, which is visited intensely by local and foreign tourists due to fairs, congresses, international meetings and events held within, is an ideal place for people who want to open restaurants and cafes.
Due to local or foreign white-collar workers who have the highest income and westernized consumption habits, the demand for eating and drinking in Istanbul is growing and encouraging the standards of the places to increase.
Great Interest Towards Fast Food
Turkey is a country where many international fast-food restaurants and coffee shops operate in chains. For example, places such as Burger King, McDonald’s, KFC, Starbucks and Nero are located in many cities of Turkey and met with great interest by the people. Therefore, foreign investors who wish to enter the food and beverage sector in Turkey, can invest by buying a franchise from an international brand.
Since it is a country where shopping malls are quite plentiful, entertainment venues and eating and drinking sector shape accordingly. Therefore, foreigners wishing to enter the business are recommended to open their places in a shopping mall.
Target Audience Should Be Considered
Depending on the amount of investment you will make, you can establish a restaurant from scratch, take over an existing restaurant or buy a franchise from a restaurant chain. What you need to consider is the type of dishes you will and to which audience For example, when you want to open a place in Nişantaşı, one of the most popular districts of Istanbul, it will be more logical to open a luxury and premium place considering the socio-economic conditions of it.
Concept is Important
Places with more specific concepts sees interest as much as the chain restaurants. It should not be forgotten that there is a big audience interested in world cuisines besides fast and cheap options.Therefore, especially if you intend to operate a restaurant, you can serve dished unique to your country to represent the food culture. Cuisines of China, Italy, France, Japan are quite popular in Turkey.
In addition, restaurants with a stylish design, a unique concept and menu are also frequently preferred by people with high income. In order to get recognized in a country where many other alternatives exist, we recommend you to operate restaurants, bars of cafes that will stand out with a special concept. The concept includes many elements such as the district where the restaurant is located, furniture, music playing in the place, menu design and price.
Third Generation Coffee Shops and Vegan Restaurants Are Among Favourites
A popular trend worldwide is the third generation coffee shops and vegan restaurants. It has become widespread in Turkey too, especially in cities such as Istanbul, Ankara, Izmir, Eskisehir and Antalya. Opening a vegan restaurant offering organic and healthy meals or a coffee shop with a concept will be a good investment method where the young population is dense.